B2B FAQ

Answers to the questions business customers ask us most: choosing between our two matchas, ordering samples, prices, delivery, preparation, storage and documentation. All prices are excl. VAT and reflect the time of writing (November 2026); the product pages always show the current price.

Product choice

Which matcha should a coffee bar use?

For most coffee bars, Ceremonial Barista Matcha is the place to start: it is made for milk drinks such as hot and iced lattes. If you also want to serve matcha pure with water, Ceremonial Matcha is made for that. You do not have to decide blind: order both 10 g samples, test them in your own drinks and milk, then choose a 1 kg bag. Our guide to fitting matcha into a coffee workflow covers the bar side.

What is the difference between Ceremonial Barista Matcha and Ceremonial Matcha?

The difference is the intended use. Ceremonial Barista Matcha is made for milk drinks such as lattes and iced lattes; Ceremonial Matcha is made for pure preparation with water (usucha) and premium serves. Both come from Uji (Kyoto), Japan, are first harvest and are stone-milled. At the time of writing they cost €195.00 and €265.00 per kg excl. VAT; check the product pages for current prices. See the full comparison of both matchas.

Which matcha is best for lattes?

Use Ceremonial Barista Matcha for lattes. It is made for milk drinks, hot and iced, and is the lower-priced of our two matchas (€195.00 per kg excl. VAT at the time of writing). You can also make lattes with Ceremonial Matcha, but you then pay more per drink for a matcha made for pure preparation. Start at about 2 g per 240 ml cup and adjust after tasting; our café matcha latte recipe gives a standard method.

Which matcha should I use to serve matcha pure?

Use Ceremonial Matcha. It is made for pure preparation with water (usucha) and for premium serves where the matcha is tasted on its own, without milk to soften it. A common starting point is about 2 g with 60 ml of water at around 80 °C, whisked until smooth. Our guide to preparing usucha for guests sets out a method you can train on, and the bamboo whisk is the traditional tool for it.

Which matcha works best with oat milk?

Start with Ceremonial Barista Matcha, because it is made for milk drinks, and test it in the oat milk you actually sell. Oat milk tends to sweeten and mute matcha, so a dose that works with dairy can taste weaker with oat. Make the same drink with both milks at the same dose, taste them side by side and adjust in small steps. Our guide to matcha with oat milk covers foam and flavour.

Is “ceremonial” an independent certification?

No. “Ceremonial” is a trade term used by sellers, not an official or independently certified grade, and there is no common standard behind it. In our range it is part of the product names: Ceremonial Barista Matcha for milk drinks and Ceremonial Matcha for pure preparation. Judge any matcha, ours included, on origin, harvest and how it performs in your own drinks. Read more in is “ceremonial grade” an official standard?.

Samples

Can I order a sample before buying 1 kg?

Yes. Both matchas are available as 10 g samples, so you can test them in your own drinks before ordering a 1 kg bag. Add the samples to your cart and order them through your business account, like any other product. Ordering both lets you compare them side by side. Browse the samples collection or read how to test matcha samples.

Which samples are available, and how big are they?

There are two samples, both 10 g: the Ceremonial Barista Matcha Sample, for milk drinks such as lattes, and the Ceremonial Matcha Sample, for pure preparation with water. Each one lets you test one of our two matchas before you choose a 1 kg bag. A 10 g sample is enough for several test drinks at a normal dose; see the question on test drinks per sample below.

Are samples free or paid?

Samples are paid. Each 10 g sample costs €4.95 excl. VAT at the time of writing; check the sample pages for the current price. Shipping cost is €0 to every country in our delivery zone, so for a sample order you pay the sample price plus any VAT that applies. You can order both samples in one order from the samples collection.

How do I test both matchas fairly?

Change one thing at a time. Use the same dose, water temperature, milk, cup size and method for both, prepare them one after the other and taste them side by side, ideally without knowing which is which. If you are choosing for lattes, test both in a latte; if you are choosing for pure serves, test both with water. Write down what you notice. Our step-by-step testing protocol and side-by-side latte test give a full method.

How many test drinks can I make from one 10 g sample?

About 5 at 2 g per drink, 6 at 1.5 g, or 3 at 3 g: divide 10 g by your dose and round down. A little powder always stays in the sieve and on the scale, so plan one drink fewer and keep it as a reserve for a retest or a dose change. Our article on test drinks from a 10 g sample shows three test plans that fit inside one sample.

Do different conditions apply to samples?

Samples are ordered the same way as 1 kg bags: through your business account and the same checkout. Shipping cost is also the same: €0 to every country in our delivery zone, for samples as for any other order. Samples are priced separately, at €4.95 per 10 g excl. VAT at the time of writing, and you can combine them with other products in one order.

Prices and minimum order

What does your matcha cost per kilo?

At the time of writing, Ceremonial Barista Matcha costs €195.00 per kg and Ceremonial Matcha €265.00 per kg, both excl. VAT and both sold in 1 kg bags. Prices can change, so check the 1 kg collection for current prices. To see what this means per drink, use our cost-per-serving guide.

Are prices shown incl. or excl. VAT?

All prices in our B2B shop are shown excl. VAT. Any VAT that applies to your order is added at checkout. When you compare suppliers, compare excl. VAT prices with excl. VAT prices, and check whether shipping is included; see total cost beyond the price per kilo. For how VAT generally works on cross-border B2B orders within the EU, see VAT and invoices for EU businesses.

What does the matcha cost per drink?

Matcha cost per serving = price per kg × grams per serving ÷ 1,000. At 2 g per drink and prices at the time of writing (excl. VAT): Ceremonial Barista Matcha €195 × 2 ÷ 1,000 = €0.39; Ceremonial Matcha €265 × 2 ÷ 1,000 = €0.53. This is the matcha only, not the full cost of a drink: milk, cup, labour and waste come on top. See the cost-per-serving guide and the full latte cost template.

Can I order a single kilo?

Yes. A single 1 kg bag of Ceremonial Barista Matcha or Ceremonial Matcha can be added to your cart and ordered through your business account. If you have not tried either matcha yet, consider testing the 10 g samples first, so your first kilo is the one that suits your drinks. Our guide to placing your first wholesale order walks through account, VAT and checkout, and how much to order the first time helps you size it.

Can I combine different products in one order?

Yes. You can put both 1 kg matchas, samples and accessories in the same cart and check out once, for example a bag of Ceremonial Barista Matcha with a Ceremonial Matcha sample and a bamboo whisk. Shipping cost is €0 to every country in our delivery zone, whatever the mix. Browse the 1 kg collection, the samples and the accessories.

Account, ordering and payment

Do I need a business account to order?

Yes. Ordering in our B2B shop is done through a business account: create one, sign in, and you can order matcha, samples and accessories. Have your business details and VAT number to hand, because you enter the VAT number at checkout. Our guide to placing your first wholesale order walks through the steps. If you run into problems creating an account, contact us.

Do I need a VAT number to order?

Yes. Our ordering process asks for your VAT number: you enter it at checkout when you place an order. Check that the number matches your registered business name. If your business does not have a VAT number, contact us before ordering rather than guessing at checkout. For background, see VAT and invoices for EU businesses.

Delivery

Which countries do you deliver to?

We deliver to 28 countries: Austria, Belgium, Bulgaria, Croatia, Czechia, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, the Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain and Sweden, plus Norway and Georgia. That is every EU country except Cyprus, plus Norway and Georgia. If your country is not listed, contact us.

What does shipping cost?

Shipping cost is €0 for every order delivered to a country in our delivery zone: 26 EU countries plus Norway and Georgia. This applies to samples, 1 kg bags and accessories alike, with no separate rule for small orders. Norway and Georgia are outside the EU, so import duties or taxes may apply there on arrival. For countries outside the zone, such as the United Kingdom or Switzerland, contact us.

Preparation and servings

How many grams of matcha go in a latte?

A practical starting point is 2 g of matcha for a 240 ml hot latte. Typical doses range from about 1.5 g to 3 g for a standard cup, scaling with cup size; iced and larger drinks need their own figure. Choose your dose in a side-by-side test, then weigh it on every drink so each cup tastes the same. Our dosing guide by cup size includes a scaling table.

How many servings are in a kilo?

Theoretical servings per kg = 1,000 ÷ grams per serving. At 1.5 g that is about 667 servings, at 2 g it is 500, and at 3 g about 333. These figures are before waste: powder left in sieves, spills and test drinks reduce what you actually serve, so subtract your own loss percentage when you plan. See how many servings are in 1 kg.

How do I avoid clumps?

Sieve every dose, make a smooth paste with a small amount of warm water first, then add the rest of the water or milk. Keep the powder dry: a damp scoop, or a container opened next to the steam wand, lets moisture in and causes lumps. Whisk briskly in a zigzag motion with a bamboo whisk, or use a frother. Our guide to preventing matcha clumps covers each step.

Can I use your matcha for iced drinks?

Yes. Ceremonial Barista Matcha is made for milk drinks, iced lattes included. Make a smooth concentrate with a little warm water first, because cold liquid does not disperse matcha well, then pour it over cold milk and ice. Ice dilutes the drink as it melts, so test your iced dose separately rather than copying your hot recipe. Our iced matcha latte method gives a full recipe.

Storage and shelf life

How should I store an opened 1 kg bag?

Keep it cool, dark, dry and airtight, and open the main bag as rarely as possible. Decant a small working quantity into an airtight container for the bar, press the air out of the main bag and reseal it fully each time. Keep matcha away from the espresso machine, steam and heat, and use an opened bag within a period you set and record; see best-before date vs freshness after opening. See also decanting an opened 1 kg bag and storing matcha in a café.

How much matcha stock should a café hold?

That depends on your daily use and how long a delivery takes for you. Work it out: theoretical stock duration = usable quantity ÷ daily use, and reorder point = daily use × lead time (days) + safety stock. Take daily use from your till data and lead time from your own past orders. Avoid holding far more than you can use while it is fresh. See reorder point and safety stock and your monthly matcha budget.

Origin and product documentation

Where does your matcha come from?

Both 1 kg matchas, Ceremonial Barista Matcha and Ceremonial Matcha, come from Uji in Kyoto, Japan. Both are made from first-harvest tea and are stone-milled. Uji is one of Japan's best-known matcha regions; note that “Uji tea” can also include leaf from neighbouring prefectures when it is processed in Kyoto. Read what the Uji origin means for a café buyer.

Is origin information given per product?

Yes, for both 1 kg products: Ceremonial Barista Matcha and Ceremonial Matcha are each from Uji (Kyoto), Japan, first harvest and stone-milled. If you need more detail for the current batch, for example for your menu or supplier records, contact us and ask which information is available. Our explainers on first-harvest matcha and stone-milled matcha cover what these terms mean.

Is your matcha certified organic?

No. Our matcha is not sold as certified organic, so please do not describe it as organic on your menu, packaging or website. In the EU, the term “organic” may only be used for products certified under the EU organic rules. If organic certification is a requirement for your business, ask any supplier for a valid certificate that covers the specific product before you buy. Our guide to organic matcha claims explains how to verify one.

Which product documentation can I ask for?

Contact us and ask which documentation is available for the current batch of the product you are interested in. Tell us what you need it for, for example supplier approval, a food safety file or menu information, so we can see what we can provide. Our article on matcha product documentation explains what each type of document answers and what to ask any supplier for.

Which claims may I use on my menu?

Stick to what is confirmed: the product name and that the matcha is from Uji (Kyoto), Japan, first harvest and stone-milled. Do not call it organic, and avoid health, wellness or nutrition claims: in the EU only claims authorised under Regulation 1924/2006 may be used, so leave them out. You may say matcha contains caffeine. This is not legal advice, so check with your local food authority if in doubt. See health claims on your menu, communicating caffeine to guests and matcha product documentation.

Accessories and reselling

Which accessories do you offer?

We offer four matcha tools: the Original Bamboo Whisk, the Whisk Holder that supports the whisk while it dries, the Matcha Scoop and the Original Matcha Bowl. The whisk and bowl suit pure preparation and table service; for lattes a milk frother also works (methods compared). See the accessories collection and our equipment checklist for professional bars.

Can my business buy accessories?

Yes. Accessories are sold in the same B2B shop, so you order them through your business account, on their own or together with your matcha. Prices are shown excl. VAT and shipping cost is €0 to every country in our delivery zone. If you need larger quantities, for example to equip several locations, contact us before ordering. Our guide to caring for a bamboo whisk helps tools last in daily use.

Support and order problems

How do I contact you about a business order?

Email us at contact@yumimatcha.com or use our contact page. Include your business name, the products and quantities you are interested in, your delivery country and, for an existing order, your order number. That way we can answer without needing to come back to you for details. For questions about larger or regular volumes, mention your expected monthly use.

Is your question not covered here? Contact us with your business name, the products you are interested in and your delivery country, and we will get back to you.